Libra ProductionsConsider it Done!

Services: Experiential Marketing

Taverner Training:
Perfect Serve Application Training

Increasingly affluent black (township based) consumers are keen to demonstrate their newfound affluence through 'badging' when interacting with products. However, these mobile consumers are becoming aware of the differences between the offering they see in the Formal On-Trade versus what they experience in township outlets…

Education of bar staff and consumers is very haphazard in the Main Market with a general lack of formal market training exposure.

Education at Store Level

Libra is the answer if you would like your consumer audience to experience your brand up close and personal. We are experts at tastings and One-on-One consumer interactions.